Here are the three forms of analytics for website insights…
Website insights are tools that can be used to have inner knowledge of what is happening to a particular website. In many of my previous articles, I have talked about some of the reasons why you need to carry out analytics on your website. I have also talked about some of the tools that you need to use when carrying out analytics on your website. In this article, I want to talk about three types of analytics that you need to carry out on your website when you are trying to have website insights into your traffic pattern. Follow me as we look at that in this article.
Advertising Analytics as part of website insights
One of the website insights analytics that you need to carry out for your website insight is website analytics. In doing this, you want to test the effective of your adverts from different medium. Let’s take for example, you are running the same advert or campaign from different medium. You might want to know why the advert is not gathering much click on Android device but it is appreciating on Desktop and Windows.
This also help you to analyse your online and offline campaigns. That is why in most organizations. The question is been asked “How do you hear about us?” This will help you to analyse your campaign strategies and know what works and what does not work. You will be able to continue with what works and jettison those strategies that are not working.
Advertising analytics will also help you to increase your Return On Investment. You will be able to analyse your campaign strategies and decide on which campaign strategy you should embark on. You can maximize your campaign return when you are able to analyse the result from previous campaigns effectively.
Conversion Analysis as part of website insights
When we talk of conversion in Digital marketing, we are looking at the number of people that actually performed the action that we are expecting from them. Maybe we are expecting our user to download e-book or make a particular purchase. The percentage of people that performed this will show whether we are succeeding or not.
Whatever conversion that you are going to do, it must be in line with the goals and objectives of your organization. There is the need for you to ensure that there is a correlation between your online campaign goals and organizational goals. Everything that you are going to do must come from the goals and objectives of your organization.
One other aspect of conversion that must be considered again is the search engine optimization strategy for your website. If you are promoting some keywords or adopting other SEO tools for your website, you need to know whether they are delivering the right conversion or not.
Content Analysis as part of website insights
Another aspect of analytics that you have to consider when you are trying to derive insight into your website is content analytics. You need quality contents in order to turn prospects to customers. You must look at the structure of you contents and make the necessary adjustments.
One of the aspect of your content that you have to consider is your Page Loading time. How long does it take for your page to load? According to Google, an SEO ready website must be able to load within 10 seconds after your request. You should know that online users are not patients when it comes to page loading because they have options as far as that query is concerned.
Another aspect that you must consider when carrying out website insights analytics is the load of the media that you have on your website, most especially your images and videos. Although all this can load later when the text content has been loaded but that does not mean they should drag till eternity before they load.
Website Insights can be a vital tool that will help you to understand the true health of your website. With it, you can understand all those factors that is not allowing your website to rank higher in search engines. You will be able to take the necessary steps in order to improve your ranking.