12 common mistakes when building e-commerce website

Here are the common mistakes you can make while building e-commerce websites…..

 

E-Commerce website is a site that engage in buying and selling of goods and services to visitors that comes to the website. In this particular article, I will be talking about twelve common mistakes that e-commerce website builder can make that can likely affect sales or overall performance of the e-commerce website. Follow me as we look at some of the mistakes together in this article.

#1 Poor technical support as part of the common mistakes

One of the common mistakes that anyone building e-commerce website can make is inability to factor in technical support from the website. When the backend cannot get the required technical support, it will affect the front office along the line. You need to know how the extended support for the website will be maintained when you are building or thinking of someone to building your e-commerce website.

This will also determine whether you are going to buy or build your e-commerce website.
 

  
#2 Not suggesting related products as part of the common mistakes

Another common mistakes that can happen when one is building e-commerce website is the inability of the website to suggest related product to the one that the customer is currently viewing. The ability of an e-commerce website to suggest related product will go a long way in increasing customer engagement on the website. This will also reduce the rate at which the company is losing customers. It can encourage ardent users to revisit the site once more.

#3 Ineffective site search engine as part of the common mistakes

Another problem with e-commerce website that can be traced to build up is the ineffective search engine system. This happens when the search button cannot perfectly make use of keyword to guess what the searcher is actually looking for. This is likely to affect the sales volume on the website as well as users experience on the website.

#4 Complex checkout process as part of the common mistakes

Another problem that can mitigate against the growth of a website is the problem of complicated checkout process. It the number of clicks that a buyer need to do before buying a particular product or service is too much, it will definitely discourage users from buying from a particular website. A website that cannot store card information for future purchase is not good as well.

#5 Slow loading process as part of the common mistakes

Another problem that must not occur when you are building a website is that it must not take long for a website to load. Following the precept of a good search engine optimization, a page must not take more than 10 seconds for it to load. You should know that there are other websites providing the same service. Users will always go for the one that have the fastest loading website.

 

#6 Poor categorization as part of the common mistakes

Another mistakes that can be made when building an e-commerce website is the problem of poor categorization on the website. This might necessarily caused missed up on the website. It might also lead to a situation where customers and prospective customers can be distracted by products or services that they are not even interested in.

#7 Non compatibility with browsers as part of the common mistakes

Another common mistakes that can occur when building e-commerce is the inability of your website to open on all browsers. You need to be sure that your website is responsive and can open on all browsers. This is also important for mobile platforms as many people will be viewing your website using mobile browsers.
 common mistakes

#8 Non enlargeable images as part of the common mistakes

Another common mistakes that can happen when building e-commerce is the problem on non-enlargeable images. When you have images that cannot be enlarged so as to have a better view of images of products that one wants to buy. It will affect sales on that website.

#9 Inconsistent and incomplete information as part of the common mistakes

Another problem that can occur when you are creating an e-commerce website is to have an inconsistent information or other information that can lead customers to taking wrong decisions. This can have negative effect on your website as it will not allow online customers to know the proper step to take as far as your products and services are concerned.


#10 Benefits not mentioned as part of the common mistakes

Another mistake that one can make when creating e-commerce website is when you fail to state the benefits of buying that products or other benefits that prospective customers are going to derive when they buy the product or service. Your products should be time bound. You should let customers feel that they are missing out by not taking decisions at that particular time.


#11 Hiding contact details as part of the common mistakes

Another common mistakes associated with e-commerce website design is when you hide your phone or business address away from customers. Nobody wants to deal with a ghost. Putting your phone number and email address will assure customers that you can be located if anything goes wrong. It also have the probability of increasing sales on the long run.


#12 Not having separate page for each product as part of the common mistakes

Another common mistakes associated with e-commerce website occurs when you do not have a separate page for each of your product. Having other products jam-packed on that particular page can be a form of distraction to visitors who are on the verge of making buying decisions. The product page is your landing page. There should be no distraction.


Conclusion

E-Commerce websites has actually come to replace physical stores. The trust that people now has in buying from e-commerce stores is increasing everyday. Avoiding all the pitfalls that are mentioned in this article will go a long way in improving your sales on your e-commerce website astronomically.

 
 

 Action Point
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