10 Internet Marketing Techniques for Digital Marketers
Digital Marketing has to do with the process of creating awareness about products, services as well as awareness about a particular organisation using the internet as a medium.
#1 Email marketing
This is a form of direct marketing that uses electronic mail as a means of communication. I this form of marketing, the organization need to craft emails that will be sent to subscribers who have willingly sign up to receive email messages from them.
#2 Video advertising
This has to do with an advertisement promoting the products and services of a company by means of a video. Here, the Digital Marketer need to create a video that contains all the information that he wanted to pass across to the viewers and prospects.
It is being discovered that people consume more video content than any other type of contents when they are online.
#3 Banner Advertising
This form of online marketing entails embedding an advertisement into a webpage. When readers go through their favourite websites and blogs, they will see the banner and click on the banner(s). This will take them to the desired landing page.
In this article, I want to talk about internet marketing techniques for Digital Marketers. Follow me as we look at this together in this article.
#1 Email marketing
This is a form of direct marketing that uses electronic mail as a means of communication. In this form of marketing, the organisation need to craft emails that will be sent to subscribers who have willingly sign up to receive email messages from them.
#2 Video advertising
This has to do with an advertisement promoting the product or services of a company by means of a video. Here, the Digital Marketer needs to create a video that contains all the information that he wanted to pass across to the viewers and prospects.
It is been discovered that people consume more of video content than any other type of contents when they are online.
#3 Banner advertising
This form of online marketing entails embedding an advertisement into a web page. When readers go through their favourite web pages and blog or websites, they will see the banners that have a clear call to action and click on the banner(s). This will take them to the desired landing page.
#4 Affiliate Marketing
This has to do with a method of promoting web businesses in which an Affiliate (Publisher) is rewarded for every visitor, subscriber, customer and for sale.
#5 Blog advertising
This has to do with an advertisement on blogs is being referred to as Blog advertising.
An advertisement appears on a blog, often on the sidebar or in a banner on the masthead or embedded within posts.
#6 Podcast Advertising
The term podcasting is a combination of two terms “iPod” and “broadcasting” .
Podcasting is a process of publishing audio /video files on the internet using Really Simple Syndication (RSS) feeds as the syndication channel.
#7 Search Engine Advertising
This has to do with the act of promoting websites by increasing their visibility on Search Engine Result Page. This has to do with the process of bidding for keywords and boosting the chances of these webpages appearing for those keywords.
#8 Mobile Advertising
Mobile advertising is a method of advertising through mobile devices such as bulk SMS, Android devices and other mobile devices.
This type of advertising also combines advertising and telecommunication technologies in order to reach their target audience.
#9 Social Media Advertising
Social Media is an online medium where people share their ideas and network with other people of similar interests. Digital Marketer can also use their medium to engage their audience or introduce new products and services to them.
#10 Viral advertising
This refers to marketing techniques that use pre-existing social networks to increase brand awareness through a self-replicating viral process.
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