10 factors that increase Local SEO ranking

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Here are the ways to increase local SEO ranking….

 

 

 

Local SEO has always been a subject of hot debate. Some will ask “I am in Nigeria. Do I need to use a .ng domain in order to rank higher in search engine for Nigeria contents?

 

We want to look at ways of increasing local SEO in order to rank higher in local search. Follow me as we look at this together in this article.

 


Local search and SEO provide a platform for Professionals that reside in a particular country to get more leads and recognition from their immediate environment.

 

This include Doctor, Lawyers and Dentists that wants to be found within the environment where they are domiciled.

In order for you and your business to come up in local search, you need to register your presence for you to be found.

 

This will not happen overnight. There is the need for you to join Local Business Directory in order for you to be found.

For your business to be found, you need to create a profile with a local business directory. This will allow businesses to easily find you on search engines.

 

In this article, I want to talk about 10 things you must do when registering for a local business directory which will ultimately boost your search presence.

 

 Provide a clear category for improved Local SEO ranking

One of the basic steps that you need to take when you want to increase your local SEO ranking is to provide a clear category for your business.

 

All the business category that you can think of are listed. You just have to choose the one that goes with your business line.

 

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 local SEO ranking

 A physical address is vital for Local SEO

Another step that you need to follow when you need to rank higher in local search is to provide a physical address that is traceable to your business.

 

If you want to register for Google My Business, for example, the code that you need to unlock the account will be sent to the physical address that you have provided.

 

Structured citation

There is the need for you to maintain a structured citation if you want to increase your presence in local Search Engine Result Page (SERP).

 

If the citation you are using is not consistent, that may look like a fraud. Search Engine at times, most especially Google will take you as a Robot if you have an inconsistent citation of your name, address and phone number.

Enroll in Business Directory to boost Local SEO ranking

One of the other ways of increasing your presence in local search result page is to make sure that you enrol in at least one local business directory page.

 

Two should be okay for you. I remember then, I just registered for Google My Business and Attracta Business Directory. I can tell you that since then, and up till now, the story has not been the same again.

 

Avoid wrong information to boost Local SEO ranking for your website

One other key mistake you have to avoid is putting wrong information in business directories.

 

You have to be sure that your name, address and phone numbers that you have on your website as well as the one that you have in online directories that you registered for are all the same.

 

 

NAP information equals HTML info to boost Local SEO ranking

There is the need for you to match you Name , Address and Phone Number information which your HTML information.

 

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There is a way that search engines juxtaposed this information. If they are not the same, it has a way of coming back to haunt you. You have to avoid this grave error as much as possible.

 

 Main quality of citation

There is the need for you to maintain the quality of your citation across board. You must always present all this information in a professional manner. You also need to make the necessary adjustment to any one of them in case there is any change.

When you are trying to increase your local SEO ranking , you should remember that nobody will want to buy from a faceless individual. If you do not have contact information on your website, it will definitely have a negative impact on you lead conversion on the long run.

 

 Effective SEO techniques

In my previous article, I have talked about some of the 16 techniques that you need to follow in order to increase domain authority.

 

Apart from registering in local search , one other factor that will determine your local SEO ranking is for you to make sure you applying the right SEO technique for your website.

 

Make use of our contact form if you need our assistance with SEO services.

 

Google Plus Profile can boost Local SEO ranking

Another factor that will determine your position in local SEO ranking is when you create your Google Plus Profile. You need to make sure that you set up your account in order to use Google Plus to socialise with your followers.

 

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You can also register your domain using Google My Business. All this have their positive result on your search engine ranking. To me, if you get it right with Google, all other search engines will follow suit. They have no option!

 Keyword for the business title

In order to increase your local SEO ranking, there is the need for you to sit down and choose the right keyword for your business title.

 

Most at times, the keyword you are going to choose must be in line with what you want to be known for. You have to be sure that these keywords are also the same across board.

 

This will allow users to commit your keyword to memory. It will also drive more organic traffic to your website.

 

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