The concept of Web Intelligence in Digital Marketing

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According to Digital Analytics Association, Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

 

web intelligence

As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.

 

 

Web intelligence can be seen as a combination of web analytics and business intelligence. When we talk of business intelligence, it has to do with the way that you get hidden information through analysis of customer data.

 

 

Web intelligence looks at how visitors interact with the design of your website. How does the design of your website and pages help you to retain customers, Does it attract customers to revisit your site again.

 

 

Business intelligence make use of customer data, interface, purchasing behaviours, referrals , comments, traffic among others as a means of making informed decisions about the blog or website.

 

 

It is very essential for websites to analyse the general trend of their website, They need to know the general acceptance of their website as well as the traffic patterns . This will help them to make informed decision about online conversion for the website.

 

 

 

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Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.

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