Three ways of generating leads through soft leads

In my previous article, I have explained soft leads as leads that gives you their email address in exchange for vital information. I also said they can be leads that you are able to attract through social media. In this article, I want to look at five basic steps that you can follow when you are trying to attract Soft Leads to your website. Follow me as we look at this together.


important role

The most important thing that you need to know is that Lead generation plays an important role in marketing strategy, Whether Online or Offline, you must be able to identify your potential customers and introduce your products and services to them.



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engaging content
One of the ways of getting soft leads for your marketing strategy is by creating engaging content.  You have to be dynamic as far as the content for your website is concerned. You can come up with webminar, video, Whitepaper and guides that leads people to your sales funnel.



hard and soft leads
In content marketing, you have to look at the way you are generating both hard and soft leads in order for you to say that you are succeeding. It is the combination of both that will show the true picture of where your marketing strategy stands. When an organization is look at hard leads, it has to look at it from the perspective of sales and revenue earned through them.


P.S: If you enjoy this article, please help me share it on social media, so as to reach more people with this article. Thanks so much as you are doing this for me.

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Previous articleThe Name and Suspect at the Sales Funnel of Lead Identification
Next articleThe concept of Lead Funnel in Digital Marketing

Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.


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