DUMB method of identifying business objective for web analytics





In my previous articles on this subject matter, I have talked about some of the tools that can be used to analyse your web traffic. The bottom line is that it is not analysis of your web data that really matters.


Are you surprised? Don’t be. You need to know the main reasons why you are analyzing that data in the first place. In this article therefore, I want to talk about some of the method of identifying your business objectives from web analytics perspective using DUMB as my keyword. Follow me as we do that together in this article.

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In creating a business objective for web analytics, the objective must be:




One of the thing about the objective that you are going to create for web analytics is that the so called objective must be doable, implementable or practicable.


You have to set objectives that are achievable and realistic otherwise you are planning for a big fall. You need to write it down and make sure that it is something that you have the capability to achieve at the end of the day.



One other thing that must happen to your objective is that any business objective that you are setting must be understandable. Each of your team member as a matter of fact must know what the analytics objective is all about. There is the need for the team members to know where they have to come in . They have to coordinate with one another in order to achieve the business objective.



There is the need to also create web analytics objectives that can be easily managed by al stakeholders concerned. It must be something that can be re-adjusted and revisited so that it can reflect present realities and situations.




Objectives should also be something that will be of benefit to the entire organization. It must be something that is targeted towards helping sales, marketing and customer service as well as the back office of the organization to achieve their laudable objectives at the end of the day. Therefore everybody involved in the whole process must be able to benefit at the end of the day.



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