How to define Business analytics for web useability

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In my previous article, I have talks about some of the steps that you need to take in order to know your state as far as web analytics is concerned. In this article, I want to focus specifically on web usability which has to do with how easy is it for people to use your website. In this article, let’s look at some of the factor that determines the web useability of a website.

 
 

 




 
 

Page views

This has to do with the number of times a particular page is viewed within a particular time frame. It helps you to know the number of people that a particular page is been viewed. It also help you to know the level of traffic that your website is enjoying at any given time.

 

Time spent

Another important aspect that should be analyzed on your website is the amount of time that visitors stayed on your website at any given time. This measures the amount of time spent on a website irrespective of what they performed or what they do not performed on your website.

 

Events

This has to do with the actions performed on a website during a designated time such as making purchases, downloading, filling forms among others. These are always measured during the time of campaigns when you are expecting your prospect to take actions.

 

Click map

This has much to do with the percentage of clicks made on a web page that includes clicking on photos, links, videos, downloads among others. You can actually set your analytics to measure the number of people that clicked on a particular link so as to know how prospects are interacting with your website.

 

Click paths

This navigate visitors to different pages on a website and also links different pages on a website. This at times direct customers and visitors to a particular path by linking different part of website together through inbound links among others.

 

 

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