Two types of customers in customer centric enterprise





Customer Relationship Management generally can be defined as a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales and customer service regardless of the communication channel.


In this article, I want to look at the two basic types of customers that we have in any customer centric enterprise. I will expose to you how you can manage the two types of customers. The main goal is to satisfy this two type of customers and raise exit barrier for such customers. Follow me as we do this together.

customers customer centric

We have two type of customers in any organisation . We have the external customers and the internal customers. Some customers are outside the organisation and some are staffs who are also customers to the organisation.


internal customers

Most at times, your employees can also be your customers. These are the categories of customers that are working for you. They are working for the organisation as well as earning their salaries from the organisation. There is the need for you to ensure that they are satisfied  with your products and services. Some of these employees bought into the shares of the organisation. You need to articulate their needs and come up with strategies that meet their expectations.


external customers

These are the set of customers that are buying your products fro the very first time or they are coming back for repeat purchase. The key to retaining them is to understand the need of this category of customers. Through market survey and observation, you can find out what they are  really looking for and give it to them.


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