In this article, I want to talk about the four major components of Customer Intelligence cycle. When we talk about CRM Intelligence cycle.Customer intelligence cycle has to do with how you get as well as how you use the result of your analysis. So, let us look at the four main components of CRM Intelligence management cycle.
Analysis of captured data is the next step in CRM Intelligence management cycle. At the Analysis stage, the organisation tries to look closely at the captured data using some algorithm in order to determine some patterns that are common to their profitable customers.
The Action stage of customer intelligence cycle, also known as Communication management Infrastructure is when the organisation now use the new knowledge that they have about their customers to shape their interaction with the customers. This will help the organisation to interact with customers and know what they are actually looking for in the organisation’ s product and services. They will also be able to develop new products and services based on customers feedback.
The Measure stage of Customer Intelligence Cycle Management is a continuous process. It is what helps the organisation to adjust their customer interaction process based on new realities.
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