Some of the basics of CRM Data warehouse you should know

A Data warehouse just like the normal warehouse that we are used to can be seen as a Digital centralised store where all organisational customer data are stored pending the time it will be analysed and a business decision will be taken. In this article, I want to tell you some of the basics that you need to know about customer centric data warehouse.


The very first thing is that customer centric data warehouse provides a complete and accurate view of customers. IN a customer centric data warehouse, all customers data are centralised so that the front and the back office can have similar and holistic view of customers.


crm data warehouse

Through customer centric warehouse, all customers data that are scattered across the organisation are brought together in one place. By doing this, the organisation through data mining infrastructure can now know those elements that their customers have in common.


Some of the sources of data for customer centric data mining includes customer order processing, customer support, inquiries from customers, Marketing as well as various transaction from customers across the organisation.



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Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.


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