Four Benefits of CRM Analytics in a CCE

When we talk of CRM Analytics or analytical CRM , we are referring to tools that allow organisations to analyse data and understand relationships that their customers have in common. In this article, I just want to look at the four main benefits of CRM Analytics . Follow me as we look at this together.


customer retention
One of the vital things that you cannot take away from CRM Analytics is that it will help you to retain customers. Through the application of analytics, you will know the reaction of your customers to your products and services offering. You will be able to understand the pulse of your customers and give them what they are looking for.

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superior customer service
CRM Analytics will also assist you in offering superior customer service to your customer. You will be able to come up with touch points that allows you to serve customers across multiple channels. That means with analytical CRM m customers do not need to come to your office before they could have access to your products and services.


So also, with CRM Analytical CRM, you can carry out inbound sales. That means you are able to analyse your prospects data and come up with the best ways of introducing your products and services to them. With that you can introduce the right product to the right person and get the right result.


effective marketing
One other benefits of CRM Analytics is effective campaign management. With that organisations will be able to understand what works and what does not work as far as how they introduce their products and services to prospective buyers are concerned. They will now be able to reuse campaign that works and jettison the ones that are not working.


risk and fraud detection
One other benefits of CRM Analytics is that it can help to prevent risks and fraud. It is just like the Bank Verification Number that we now have in Nigeria where all accounts are linked together. Of recent, it has help government to detect ghost workers in their workforce and prevent fraud.


These are possible because all accounts are centralised in one location. So also, CRM Analytics ensure that the entire organisation have the same database regarding a particular customer.



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Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.


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