A closer look at Analytical Customer Relationship management

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According to SAP, Analytical CRM is a consistent suite of applications that help you to measure, predict, and optimise customer relationships. It has to do with software that you have, that you can now use to analyse data that you have about your customers . This at times can help you to take corrective actions where necessary in order to serve customers better.

 

Analytical Customer Relationship Management uses customer data for analysis, modelling and evaluation in order to create a favourable relationship between customers and the organisation.

 

Through Analytical CRM , you are able to see patterns that are common to all your customers. This will now help you to come up with strategies that will assist the organisation to serve customers better and give them exactly what they are looking for.

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Analytical Customer Relationship management also includes all programs that study data about an enterprise’s customers and present it in a way that it can be used for making better and faster customer decisions.

 

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Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.

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