8 guidelines for creating an effective web content





In my previous article, I have talked much about web content as well as some of the elements that it must have. In this article, without wasting much of our time, we want to talk about some of the guidelines that can assist organizations when they are developing web contents. Follow me as we enter that discussion together.


Clear and simple language

One of the things that you need to have in mind is that you must write in a simple language. Readers will not stay on your blog or website when they cannot understand what you are trying to pass across. When the language is simple, it will increase the rate of engagement on the website.

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You should never bombard them with your grammar. Just present the information in the very way that they want it and you will be able to get them to do what you want.



One idea

You also need to know that you need to restrict it to one idea on a page. When you have a sub heading that tells people about what a particular paragraph will be all about. Make sure you are not tempted to discuss beyond that idea in the paragraph. Do not do that no matter how small the paragraph is.


Use description subheading

There is the need for you to make use of description subheading that talks about what the paragraph is all about. This will let the person know what the paragraph is all about. Doing this will help people know the main point that you have highlighted.


For example if I want to write an article “8 major reasons why you should start a blog” Then I expect to see at least eight subheadings on your blog which tell people about some of the main reasons why you should start a blog.


Highlight the important words

Another major thing that you should take note of when developing great content is to highlight the important words that you want people to take out of that content. Most at times as well, you might create some internal linking that help people to read more about that particular idea.




Descriptive link text

There is also the need for you to use descriptive link text when you are creating your content. Using this kind of descriptive text will help people to know what they should expect when they are clicking on any link from the content that you have created on your blog.


Align left

It is also good if you use align left for your content and your documents. This is very important because when you use this, you will be able to increase retention on your blog. The left side is very essential because this is where people mostly focus their attention on when glancing through the screen.


Alignment with visuals

One other thing that is very paramount when you are creating great content is to ensure that it all align with the visuals. You have to make sure that the image you are placing on your blog convey the message that you are trying to pass across. Through the graphics at times, people must be able to have an idea of what the content is all about.




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Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.


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