17 importance of web analytics for businesses

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Today, I want to discuss something that is very important. What I am about to discuss is capable of leading to a turnaround in your business. I will be talking about some of the importance of web analytics to business. It will talk about some of the ways that analytics can assist organizations to make better decisions. Follow me as we look at this together in this article.

 

Setting business objectives

One of the main benefits of the application of analytics to businesses is that it will assist organizations to set their priority right. Analytics will show them who their real customers are. They will know what those customers are expecting from them as well. They will be able to understand the behavior of their target audience. This will help them to make the right business decisions.

 Image result for image of analytics

Achieving business goals

Another benefit of the use of web analytics in Digital marketing and business organizations is that it will help you to achieve business goals. You will be able to proper appraisal of your products and services. It is when you have the true state of things that you can now take business decisions that will allow you to make better decisions.

 
 

 




 
Improving product quality

One other benefit of using web analytics for advertising and business decisions is that it will improve the quality of products and services that you are giving out to your target audience. You will be able to analyse yourself and other competitors’ website. This will allow you to borrow ideas from them. It will go a long way in improving customers’ satisfaction.

 

Providing better services

One other benefit of website analytics to business growth and advertising it will allow organizations to provide better services to their customers. Every effort will be geared towards retaining customers. This will allows organizations to do the needful in order to retain customers. That will make them to provide better services to their customers.

 

Increasing sales

One other benefit of web analytics to businesses is that it will help in improving sales in the organization. The organization will be able to carry out effective sales target if they understand their marketing. They will be able to identify potential customers that are showing interest in their products and services.  This will allow them to follow up on leads until they become customers.

Driving traffic

One other benefit of web analytics to businesses is that it will help to drive traffic to target website. With it, you will be able to identify your potential customers as well as contents that are generating interest among your customers. This will allow you to decide on how to optimize those contents in order to drive more traffic to your website.

 

 

Building trust

Another benefit of web traffic to website is that it will help you to build trust with your customers. This will go in a long way in building customer loyalty. An adage says “People will not listen to you unless they know that you care”.

 

How do you now show your customers that you care? It is by doing what they actually want. You can only do that by examining their behavior on your website.

 

Retaining customer loyalty

One other benefit of web analytics is that it is capable of increasing customer loyalty in the organization. Loyalty occurs when your customers become advertisers. They refused to leave despite having other mouth-watering offers. Customers’ loyalty will allow you to come up with programs and policies that will allow you to serve your customers better.

 

Decreasing bounce rate

One of the benefits of having web analytics or using web analytics for business decisions is that it will help you to reduce bounce rate. Bounce rate happens when customers or visitors do not check any other page apart from the page that brought them to your website. Analytics will show you the boundary page where visitors stops. It will allow you to discover factors that is discouraging visitors from staying longer on your page.

 

Measuring advertising results

One other way that web analytics can also assist you in increasing your customer base and advertising is that it will improve business result that you are getting from your adverts. You will be able to decide whether you should continue spending on a particular campaign result or not. This will help you to make better decisions.

 

Targeting audience

Looking at you web analytics will allow you to target the right audience or re-target your audience. You will be able to analyse your result at intervals in order to know where you should actually focus your strength on. This will go along in making sure that you improve on your business result.

 

Generating more leads

Leads are potential customers that are likely to be interested in your products and services. Another benefit of web analytics is that it will help you to generate more leads. The leads will later become customers that will tell others about your products and services. Without knowing where your potential leads are coming from, you may not be able to capture leads effectively.

 

Improve browsing experience

Another benefits of web analytics is that it will help you to improve browsing experience for your users. You will be able to know the browser that most users are using to access your website. When you know it, you can now address the challenges so that you can retain those segment of customers.

 

Understanding traffic pattern

Another benefit of study web analytics for your business and advertising is that it will help you to understand your traffic pattern and take the necessary decision. When you know your visitor, where they are coming from and other demographics, you will be able to analyse your customer base address factors militating against your customer experience.

 

 

Driving traffic to your website

Another benefit of web analytics is that it will help you to drive traffic to your website. You will be able to understand the main source of traffic for your website. For my blog for example. Facebook remains my main driver of traffic. I give it more attention than any other offline SEO channels that I have.

 

Creating quality content

One other benefit of web analytics is that it help you in creating quality contents that can drive more traffic to your website. You will be able to analyse contents that are generating more traffic than others. This allow you to adopt this content as a template for your subsequent articles.

 

 

Increasing conversion rate

One other benefit of analyzing your website details before taking decisions is that it will help you to increase the conversion rate for your website. The conversion rate has to do with how many of your leads you are able to turn to customers. When you properly understand analytics, you will know where to go in order to turn leads to customers.

 

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Salau Adeniyi Olayinka (CEP, MCTP,CSCU) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.

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